I created the visuals and language that every Waver would reference in their daily work
My role: Project manager, researcher, UX and UI
Opportunity: Share a single resource that would support recruitment funnels, and also build an internal shared language for teams.
Solution: I worked with the Chief of People and 1 Engineer to build a lightweight and scalable microsite that expanded on existing, branded design system components.
Project metrics:
160+
employees
3
recruitment funnels
The challenge
A large part of the Wave culture is the openness and leadership that each teammate exudes. Teams across the org needed a space that they could go to to connect with Wave’s values, build stronger relationships, and create more effectively.
The People team also needed a recruitment tool that would let interested candidates learn about anything, from company vision to team processes.
This project was not originally on the Marketing team’s annual roadmap, so I needed to find ways to build a full website with minimal Eng resources.
Team: Chief of People, front-end engineer
Time frame: 4 weeks
My role: Project management, data gathering, design system creation, stakeholder management, rapid prototyping, QA
8
products
160+
employees
15+
teams
3
recruitment funnels
My approach
I started by taking a deep dive into Wave's previous articulation of corporate and community values and broke them down into digestible bits.
Once I had a clear idea of what information would have the most impact, I built a story and created wireframes that better illustrated Wave's internal culture.
I built a story for Wavers and non-Wavers alike
The website is primarily built as a recruitment tool, providing a peek into what life is like at the office, and how Wavers work together.
Its secondary purpose, and the factor that ultimately shaped the story as we see it today, is its significance in providing a unifying language to Wavers: it empowers each individual to be authentic, speak up, and support a thriving community of creators.
Things I made for this initiative
- Interactive prototypes for stakeholder buy-in
- An UI library based on the corporate site
- Component animations and transitional effects
- Custom illustrations
- Headshots and office photos
- Video shoots and ambient videos
- Internal story-telling items for communication between teams
- Stickers for the office
It was a privilege working with folks across the org to do photoshoots and make videos that properly captured the company's culture.
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