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I love building world-class, delightful products, and helping real people get what they need done. My passion lies in scaling design systems and team ops, and creating design communities.

With 10+ years of experience as a product and visual designer, I focus on merging empathy with data to build thoughtful, impactful, and accessible experiences. I love working across the entire project lifecycle, from discovery, research and prototyping, to delivery, optimization, and growth. I’ve worked in ecommerce, education, and fintech, and love crafting stories in B2B and B2C settings.

I’m a self-starter and a mentor, and am really passionate about fostering creative environments for my teams. I strive to unlock efficiency and creativity by scaling processes, using new technology, and advocating for sustainable growth.

I’m a cat mom, love to cook, and enjoy creating through embroidery in my spare time.

Download a copy of my resume →


Staff Product Designer, Homebase

September 2023 - Present | Toronto, Canada + hybrid

Focused on all things POS (Point of Sale)

Senior Product Designer, NorthOne

March 2021 - July 2024 | Toronto, Canada + fully remote

Sole growth designer at this hypergrowth company providing business bank accounts to entrepreneurs. I led improvements of the onboarding funnel, making document and information submission easier for users.

Lead Product Designer, Prometheus Group

March 2020 - May 2021 | Hamilton, Canada + hybrid remote

Worked with product leaders and global industry stakeholders to lead the end-user product strategy of this enterprise-level SaaS company. I improved team ops and introduced quality control to ship accessible, scalable features.

Visual Designer & Project Manager, Wave Financial Inc

April 2016 - March 2020 | Toronto, Canada + hybrid remote

Employee 68 at a then-start-up/now-hypergrowth B2C SaaS company. I contributed to every part of the marketing team’s domain, leading to the company’s IPO in 2019. I maintained a user-centric approach to deliver responsive, accessible, and beautiful designs.

Lead Designer & Project Manager, Propeller Ideas

July 2014 - April 2016 | Toronto, Canada

Worked directly with clients to bring their ideas to life across ecommerce and education industries. I led projects end-to-end, focusing on accessibility and market saturation. I also supported office budgeting, business goal definition, and project proposals.

Design mentor

May 2020 - Current | Fully remote

Supporting designers is something I am privileged to do. It’s important to me to be able to encourage growth and inspiration, providing feedback and guidance that suits their communication style and career goals.


Introducing IDV at NorthOne

March - April 2022

I helped users get to their NorthOne bank account 2 days faster by introducing an ID verification flow during onboarding. We kept it lean, using Intercom's chatbot to request and receive confidential documents. 98% conversion rate with >1% churn.

Renewing Prometheus' design systems

May - August 2021

After a large acquisition, I unified 3 separate design systems into 1 accessible and sustainable component library. Tested, iterated, and annotated for better adoption across the entire product org.

Project managing Wave's 2018 rebrand

April - September 2018

I led a team of 14 marketers to complete the biggest company rebrand to date, unifying the corporate site, social media, and all marketing assets. I also rebranded the blog, social media, and email comms.

Sid's Deli

May - June 2015

Brought a new restaurant's identity to life with lively illustrations, menu and restaurant signage. I provided documentation and templates so the client could make website and social media updates.


Design and analytics

Figma • Sketch • After Effects • Axure • Bootstrap • Fullstory • Google Analytics • HTML/CSS • HotJar • Invision • Lookback • Loom • Miro • Mixpanel • Photoshop & Illustrator • • Wordpress


Asana • Confluence • DevOps • GitHub • Hubspot and HubL • Jira • Trello • Visual Studio


Accessibility • Product strategy • Prototyping • Testing roadmaps • UI & UX design • Usability testing • User research • Visual design • Wireframing

Specializing in

Design team ops improvement • Documentation • Product strategy • Workshop facilitation

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