As the sole growth designer, I focused on improving our onboarding funnel conversion while keeping churn low and cross-product adoption high. I partnered with PMs, data, devs, and QA to identify KPIs and propose projects to exceed those goals month over month.
For access to these case studies, please send email me at dina.Smith-Hayes [@] live.ca.
Repurposing Intercom's chatbot to save our Compliance Team 25+ hours/week
Security UI/UX Chatbot Testing roadmapDive into the experience →
We achieved a 1% boost on conversion and learned much more
UI/UX Visual design Growth testingTargeting verified customers only, we noticed a >1% improvement to sign up
Growth strategy Data-driven LearningSay hi!
dina.smithhayes@gmail.com →