NorthOne case studies

UI/UX Data-driven User research Collaboration


As the sole growth designer, I focused on improving our onboarding funnel conversion while keeping churn low and cross-product adoption high. I partnered with PMs, data, devs, and QA to identify KPIs and propose projects to exceed those goals month over month.

For access to these case studies, please send email me at dina.Smith-Hayes [@]

UI example of a chatbot conversation

Guiding doc uploads for ID verification

Repurposing Intercom's chatbot to save our Compliance Team 25+ hours/week

Security UI/UX Chatbot Testing roadmap
An image of a person working with paper

Testing the sign up page for better conversion

We achieved a 1% boost on conversion and learned much more

UI/UX Visual design Growth testing
Person holding a phone with NorthOne's sign up page visible

Testing whether pre-approval messaging would encourage account creation

Targeting verified customers only, we noticed a >1% improvement to sign up

Growth strategy Data-driven Learning

Say hi! →