I help unlock product design teams

Their velocity, innovation, creativity, growth, partnership.

Their impact to business, and how they show up for users.

What drives me is empowering product designers to do their best. I love finding the gaps in how teams work (tools, processes, skills) to unlock collaboration and quality.

I'm also a huge advocate for mentorship and growth, leading with curiousity to build products that help solve real problems.

Portrait of Dina Smith-Hayes

My experience

I've improved digital products at CapIntel, Homebase, NorthOne Banking, Prometheus Group, and Wave Financial.

As a big picture thinker, and small detail crafter, I strive to add delight and value in everything I do.

I have a Bachelor of Design from OCAD University, and started my career in marketing. I moved to UX and product design so I could be part of the product development process, building things that prioritize accessibility, usability, and delight.

CapIntel

Principal Product Designer;
Manager, Product Design

Homebase

Staff Product Designer

NorthOne

Senior Product Designer, Growth

Prometheus Group

Lead Product Designer

Wave Financial

Visual Designer & Project Manager

Propeller Ideas

Graphic Designer & Project Manager