I create meaningful experiences and memorable visuals for humans.

UI example of a chatbot conversation

Product Design at NorthOne

Simplifying onboarding for business owners

UI/UX Data-driven Collaboration

Explore the case studies →
2 people working on a laptop together

Wave Financial's Culture Manifesto

Building trust through shared values and honest culture

Visual design UI/UX Project management

See how culture shines →
Wave Financial's blog on a laptop'

Wave Financial's Blog

Connecting entrepreneurs with valuable content

UI/UX Visual design Data-driven

Read more on the blog →
Person holding a phone with Wave's blog visible

Wave Financial's Social

Building community and increasing organic traffic

Visual strategy Illustration Animation

Check in with Wave’s Social →
A sandwich with a cup labeled Sid's Deli

Sid's Deli

A warm welcome to a family-oriented experience in Toronto

Research Branding Print

Dive in for more Sid’s →
A phone with a screenshot of the WhatNow log in screen

WhatNow App

Sharing events with friends to create memories

Research UI/UX Branding

Discover WhatNow →
Students working together

Alumni Relations - RU

Events, resources, and support from Ryerson University

Information architecture Visual design Print

Read up on the resources →

Say hi!   
    
dina.smithhayes@gmail.com →