Work
For me, the details of UX and identity work are the most exciting. Using data to make informed, user-oriented decisions, helps me bring delight to the products I build.
Bringing life and revenue to POS (Point of sale) products at Homebase
Embedded within the POS team, I led user research studies and worked closely with partners (Clover, Lightspeed, Shopify, and Square) to improve Homebase's POS integration software. The company's embedded app experience focuses on team management (clocking in, viewing reports, editing schedules) across iOS and Android.
Monetizing 38% of non-paying, low-adoption users
Working with leadership to define an user-centric product strategy
Explore my approach ➔
Improving onboarding performance by 1%
Laying foundations for trust, education, and adoption for Homebase's biggest partnership
Read the proposal ➔
Building foundations for the first ever embedded UX
Leading Homebase's novel partnered web experience across multiple teams
Tour the new UX ➔
Increasing onboarding ROI at NorthOne
As the sole growth designer, I focused on improving NorthOne's onboarding funnel conversion while keeping churn low and cross-product adoption high. I partnered with PMs, data, devs, and QA to identify KPIs and propose projects to exceed those goals month over month.
Building a new ID verification flow that saved Compliance 25+ hrs/week
We shipped an MVP in 3 weeks by leveraging existing tools, and building trust with new users
Dive into the experience ➔
Experiment: 1% boost on onboarding conversion
I wanted to see if delight would help new users finish their account application faster
Coming soon
Meaningful visuals to support brand initiatives
I've partnered with folks across Product Marketing, SEO, content creation, to support marketing needs and TOFU. I've also built email design systems, social media identities, and microsites.
Building community with Wave's first culture manifesto
This tool helped Wavers connect with company values and build stronger relationships
See how culture shines ➔
Increasing blog readership by 400%
And building an email design system to unlock 5+ hrs/week for the Marketing team
Read more about the blog ➔
Designing yummy for Sid's Deli
A warm welcome to a family-owned experience
Dive in for Sid's ➔