If a picture’s worth a thousand words, what does a social media account say about a brand? Building a community and connecting with entrepreneurs around the world was a lot of fun and provided an opportunity to experiment with what resonated most.
Since 2019, we boosted interaction on all Wave’s social platforms from an average of 8 likes per post to 18! Higher volumes from social to the blog also increased conversion rates by 3%, thanks to purely organic traffic.
Serving useful content to audiences helps build community and trust and providing content in a way that feels natural and relevant to that platform helps achieve that goal. Visual graphics are designed to create a smoother flow from acquisition (like Instagram) to consumption and sign up (like Wave's blog)
2.5x
likes per post
3x
engagement
3%
conversion increase
⬆
all organic traffic
Social trends are moving steadily to motion graphics. Video provides a unique opportunity to explore Wave's identity through motion and create more unique and memorable artefacts that are timely and fun.
Illustration lends itself to fun and lets us incorporate inclusion and diversity with grace.
Thinking about how our audiences interact with our brand and how they access our educational content, the messaging and graphics on our profiles need to clearly communicate our product offering.
Connecting entrepreneurs with valuable content
Building trust through shared values and honest culture
A family-friendly deli in Toronto
Sharing events with friends to create memories
Say hi!
dina.smithhayes@gmail.com →
